"One of our strengths at New Atlantic is our understanding of network effects and viral marketing. Strong network effects are much more powerful than, say, economies of scale, and they are occurring with increasing frequency in information technology marketplaces. We help our companies develop viral marketing strategies that help them grow and network effects strategies that help them lock in their advantage once they reach critical mass.”

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Jose Ferreira
Entreprenuer In Residence

Jose brings to the fund extensive experience in investing, operations and entrepreneurship. Prior to joining New Atlantic, he was the Managing Director of New Markets for Kaplan Inc., the educational division of the Washington Post/Newsweek Company, where he acquired businesses and started new business units in the online education space. He previously helped start a Latin America equity derivatives business at Goldman Sachs and was the founder and CEO of DizzyCity, Inc., a highly regarded virtual reality online directory. Jose was a high-ranking strategist on John Kerry’s presidential campaign, and is a leading expert in applying large-scale business systems (such as database marketing and brand management) to political campaigns.

Education
Carlton College, B.A., Philosophy
Harvard University Graduate School of Business, M.B.A.