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Celebrating Winners at the 11th Annual ad:tech Awards Ceremony

More than 35 awards distributed in recognition of digital marketing excellence.

San Francisco, CA (PRWEB) April 16, 2008 — ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosted the 11th Annual ad:tech Awards Ceremony on April 15th at Mezzanine, a nightspot in San Francisco. More than 35 award winners were recognized and honored for their creative contributions and 3 marketing veterans were presented with the Industry Achievement Award. Bay Area DJ, E-Rock, played music throughout the night while performing artist, Nick Myerhoff (designer and owner of GIRLRIDER) created a unique graffiti mural.

Award winners will be featured for one year on a dedicated micro site http://www.ad-tech.com/awards/winners/ distributed to media channels, as well as highlighted on the ad:tech Awards web site http://www.ad-tech.com/awards/index.asp

The 2008 Industry Achievers:
Pete Blackshaw (Executive VP, Digital Strategic Services, Nielsen Online) has been an industry leader since co-leading p&g’s interactive marketing efforts. He founded PlanetFeedback.com, coined the term “consumer-generated media,” and co-founded the Word-of-Mouth Marketing Association (WOMMA). He also has a forthcoming book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000”.

Kate Thorp (CEO of Real Girls Media) was named one of the Top 25 Women to Watch by Advertising Age (1998) and a Media All Star by OMMA (2005). She was also inducted into the AAF Hall of Achievement for executives under 40 (2000).

Rich LeFurgy (General Partner of Archer) was recognized by USA Today as “the Johnny Appleseed of Online Advertising” (1998), was inducted into Advertising Age’s Interactive Hall of Fame (2000), and received the IAB’s Lifetime Achievement Award (2004). Rich is the Founding Chairman of the Interactive Advertising Bureau and remains active in the trade association since it’s founding in 1996.

The 2008 Limelight Award Winners:
Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish
Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWAChiatDayTequila
Best Large Format or Overlay Ad: Assassin’s Creed Roadblock, AKQA
Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP
Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein & Partners
Best Affiliate Marketing Campaign: Moosejaw – Growth and Profit, Schaaf Consulting
Best Branding Campaign: eBay – Renew & Rethink, Agency.com
Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder
Best Consumer Campaign: Nokia Jealous Computers, These Days
Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara
Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital
Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency
Best Mobile Campaign: Motorola “Say Goodbye”, The Hyperfactory & Ogilvy
Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing
Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR
Best Word of Mouth Campaign: Elf Yourself, EVB & Toy
Best Campaign Optimization: Lincoln Educational Services, iCrossing

The 2008 Limelight Award Winners (continued):
Best Search Engine Optimization Strategy/Campaign: Millennium & Copthorne SEO Campaign, eMarketingEye (Pvt) Ltd
Best Search Marketing Strategy/Campaign: HGTV Design Star Marketing Loop, Scripps Networks
Best Business-to-Business Marketing Web Site: Mullen.com, Mullen
Best Business-to-Business Transaction Web Site: FurnishedQuarters.com, The Buddy Group
Best Business-to-Consumer Marketing Web Site: HP Serena Williams Site, Goodby, Silverstein & Partners
Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN
Best Micro Site: Every journey needs a Journal, T3
Best User Defined Experience: DesignMyRoom Website, andCulture
Best of Show: Elf Yourself, EVB & Toy

The 2008 People’s Choice Award Winners:
Best Banner Ad: Blue Shield of California Headbanger Banner, TAXI, Inc.
Best Interactive Broadcast Ad: Ubisoft Rayman Video Inventory Ad, AdMission Corporation
Best Large Format or Overlay Ad: Flight of the Conchords, Deep Focus
Best Next Generation Ad: Motorola Rockstarizer, Draftfcb
Best Use of Rich Media: Taco Fu, Blockdot and Draftfcb
Best Business-to-Consumer Marketing Web Site: Breville Concept to Kitchen, Avenue A | Razorfish
Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN
Best Business-to-Business Marketing Web Site: Business Breakthrough, Visa
Best Business-to-Business Transaction Web Site: ADSDAQ Selling Desk, ADSDAQ by ContextWeb
Best Micro Site: Funship Island, Avenue A | Razorfish
Best User Defined Experience: Elf Yourself, EVB & Toy