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In Victory For New Ad Exchange, Research Shows ADSDAQ™ Reaches Nearly Half of U.S. Online Population

With Over 80 Million Monthly Unique Users, ADSDAQ Hits New Audience Milestone; ComScore Ranks Exchange In Top 25 Online Ad-Supported Entities

NEW YORK CITY (January 23, 2008) ADSDAQ by ContextWeb announced today that results from the latest ComScore Media Metrix December 2007 Key Measures Report confirm that its ADSDAQ Ad Exchange now reaches 80.1 million monthly unique visitors, representing 43.6% of the U.S. online population. In addition, in the three months since the Company’s new self service name-your-price Selling Desk™ was launched, the number of Web publishers working with ADSDAQ has reached more than 2,500, enabling ADSDAQ marketers to serve 2.7 billion targeted ad impressions in December alone.

The ADSDAQ Ad Exchange matches buyers and sellers of online advertising, ensuring that advertisers can increase their reach with their desired audience efficiently and cost-effectively, while offering sellers the most appropriate advertising at the best possible price for their online inventory. The ADSDAQ exchange currently has more than 350 advertisers creating their own AskPrice™ to reach specific target audiences in a wide variety of quality content.

“Although ADSDAQ is still relatively new, it has quickly become evident that giving advertisers control over how they reach consumers on both big and, as importantly, smaller and more targeted websites has given it unparalleled traction in the marketplace,” said Jay Sears, SVP of Strategic Products & Business Development for ADSDAQ by ContextWeb. “As advertisers and their agencies continue to address the issues raised by media fragmentation, our ADSDAQ exchange provides a single source of audience, targeting and quality to enable them to efficiently grow their businesses.”

“In driving to get the best ROI for our clients, ad exchanges can offer real value. What makes ADSDAQ particularly strong is its content, relevant targeting and broad reach.” ContextWeb has really developed an excellent technology,” says John Finnerty, account supervisor at ID Media, a leading New York based agency that works with blue-chip clients such as Nikon, Medco and SC Johnson.

ADSDAQ by ContextWeb is the only online exchange where both advertisers and publishers have complete control. The exchange’s patent-pending, page-level contextual technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange comparable to a site specific buy. As of December, 2007, ADSDAQ by ContextWeb ranks among the top 25 Ad Supported Entities by unique visitors within the comScore Media Metrix Ad Focus Key Measures Report and reaches +80 million monthly unique visitors. The exchange serves impressions from more than 350 advertisers, including 9 out of the top 10 marketing organizations, and more than 2,500 publishers. Also in 2007, Deloitte’s New York Region Technology Fast 50 recognized ADSDAQ by ContextWeb as the 17th fastest growing company in the New York area. The Company’s investors include leading venture capital firms Draper Fisher Jurvetson and Updata Partners.

ContextWeb, Inc.
Biff Burns
917-408-6106
bburns@contextweb.com