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Pontiflex Unveils Partner Program Designed to Unite Major Brands and National Nonprofits With Engagement Marketing Excellence

Pontiflex Inc., connecting marketers with the right people to make advertising relevant, today announced the Pontiflex Partner Program. The program connects marketers and national non-profits with industry experts on effective and accountable social marketing.
Premier agency partners include LeapFrog Interactive, a full-service interactive agency; loyalty marketing and customer retention experts, Kobie Marketing; and McKee Wallwork Cleveland, an advertising firm that helps stalled companies rekindle growth.

The online advertising industry has shifted from an impression-based pricing model to one that’s data-driven, based on user data acquisition and long-term engagement. Instead of broadcasting one message to a large universe of anonymous impressions, brand marketers are now focused on acquiring the user data of interested consumers and engaging them via e-mail and social networks.

How best to acquire user data of interested consumers and engage them in meaningful conversations that will influence purchasing decisions continues to elude many marketers. With the Pontiflex Partner Program, marketers will now have access to experts and thought leaders who can provide tangible, step-by-step approaches to effective e-mail and social marketing. The Pontiflex Partner Program builds on the company’s commitment to accountability and helping marketers acquire the right user data to engage with relevant consumers in a responsible way. By bringing together top-tier agencies and advertising companies, the Pontiflex Partner Program exposes clients and prospects to an ecosystem of expert resources skilled at brand performance and engagement marketing practices including social media, branded micro-site and experience development, e-mail marketing, loyalty programs, customer relationship management strategies and others.

“Pontiflex has built a rapidly growing business on the premise that getting the right user information in a transparent, responsible manner is vital to our advertisers and to the vast majority of online users,” said Zephrin Lasker, Co-Founder and CEO of Pontiflex. “With the Pontiflex Partner Program we can tap the collective intelligence and experience of our partners to optimize brand engagement through various channels — post-sign-up — thereby demonstrating continuous value to our clients and partners.”

To coincide with the launch of the partner program, Pontiflex has developed the Pontiflex Social Marketing Guide, a practical step-by-step guide for building vibrant e-mail and social communities. The Pontiflex Social Marketing Guide helps brands jumpstart their social marketing efforts by following smart, proven techniques for engagement.

LeapFrog Interactive will be the first agency to be highlighted as part of the Pontiflex Partner Program. In addition, industry-leading agencies like Kobie Marketing and McKee Wallwork Cleveland will contribute their insights on acquiring and engaging users to build vibrant online communities in the coming months.

“The Pontiflex platform has become a key component to our award-winning, interactive marketing campaigns targeted at reaching women for major brands,” said Emily Carroll, Manager of Strategic Planning and Consumer Insights at LeapFrog Interactive. “With Pontiflex’s sign-up display advertising model, we can easily attract the right women, wherever they are online and know that the data that is collected is relevant and accurate. From there, brands can speak directly to women where the conversations are taking place — on social networking sites like Facebook, blogs and Twitter — it’s a powerful and persuasive tool for engagement.”

Join Pontiflex, the American Marketing Association and the Pontiflex partner agency, LeapFrog Interactive for a Webinar on Sept. 15, 2010 at 1:00 p.m. ET on what every brand needs to know when using social marketing to engage women. To register for the event go to: https://cc.readytalk.com/cc/schedule/display.do?udc=c3h8d24bhvp9

To nominate an agency to be featured as a Pontiflex partner thought leader, and to put the spotlight on innovative uses of social media for brand engagement, send details to: info@pontiflex.com.

About Pontiflex
Pontiflex is the industry’s leading e-mail and social acquisition platform. Pontiflex’s patent-pending technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on Web sites, social media apps and blogs and get deals and information from brands and organizations that they like. Advertisers only pay for sign ups — the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES “Enjoy the Ride” Loyalty Program, pet lovers who sign up to help save animals with ASPCA, or shoppers who sign up to get fashion insider information from Tommy Hilfiger, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.